We Are All Leaders


Everyone can be a leader: it’s not a position or job title. Leadership is a process.  It is distributed across a group as people collaborate and can emerge from different people at different times. Rather than always standing out in front with in inspiring vision, leaders today need to be able to make the space for people to create the future together.  Today's world is now far too complex for one brain to be effective in deciding the future of an organisation.

While leaders create our society, the organisations they lead, serve us.  So when we engage with the services and products they provide, in whatever way, we become their leaders.  Whether we work in an organisation or not, we are all leaders.  It is our collective leadership that creates our future. Together we can create a sustainable society which safeguards future generations. Through our leadership we become active citizens rather than passive consumers.


For many people ‘leadership’ is a dirty word and they don’t want anything to do with it as they experience it as being elitist, divisive and negative.Yet from our perspective, we see all sorts of people leading every day. We need to reclaim the word ‘leadership’ for everyone.  This will inevitably involve disrupting the old narrative.  This is already happening as new generations of leaders start to make a difference in our society.  But we need to reclaim leadership for everyone, not just the new generations.  Every voice is of value.  Experience and age does not denote what you’ve got to contribute to society.  A new narrative for leadership will be created by having dialogue between people from diverse groups across our society.  

The sustainability of our society now depends on leaders being able to cope with increasing volatility, uncertainty, complexity and ambiguity (VUCA).  This requires leaders to develop to their highest stages of psychological growth and employ new leadership.

We believe everyone is a leader and, together, we can create a better future.



Consumers have not been told effectively enough that they have huge power
and that purchasing and shopping involve a moral choice.

Anita Roddick
At its heart, Create Seven is a community of people using their leadership to co-create a more sustainable future. Read more ...
bringing imagination, science and humanity to create the future together.